Social Media is the 21st Century "word of mouth" and most organisations do not have a clue how to embrace this powerful tool.
Pumping out company propoganda is not a solution for anything but for true advocates to tune out.
Scale & Growth
In the last year there have been some significant changes:
Social media is not something that should be ignored - consider how you can leverage its scale to build relationships for your business.
"Social media is word of mouth on steroids"
What can Social Media do?
The opportunity to allow your word of mouth to grow exponentially by devleoping and nurturing relationships, being a trusted part of the conversation about things that matter to customers.
Defining your brand and keeping it top of mind is a very real opportunity.
This is an exciting time for Hospitality businesses offering an ability to grow engagement and recommendation like never before - as long as the experience is worthy of recommendation!
Social media is not something to play at - John Lewis have a team of 25 dedicated full time to social media.
Social media is cheaper, more targeted and more appropriate in a time where we are all inundated with media and PR messages.....
Research by Bold Mouth shows that "76% of customers believe companies are untruthful in their advertising"
- Better help others do your advertising for you
- Who better than your fans?
Does it work?
Who uses it and is there any proof?
Gary Vaynerchuk grew his family wine shop from $4m to $50m using social media.
Old Spice used social media to drive 2700% increase in Twitter followers, 800% increase in Facebook fan page visits and 300% increase in traffic to the brand website as well as spawning countless parodies. Most importantly sales of its body wash more than doubled as a result!
Pepsi decided to dump their long eastablished Superbowl advertising (23 years straight) in favour of a $20m social media campaign.
Dell computers announced back in 2009 that it has surpassed £3m in sales via links from one of its Twitter accounts - this is now valued beyond £6.5m.
Jupiter Research (now Forrester) reported that even back in 2006 customers report good experiences in forums more than twice as often as they do via calls or mail.
Zappo's have transformed sales from $1.6m to $1,014m in the period 2000 - 2008 by focussing on customer service and relationships