benchmarking experiences in hospitality

 Sector Experience Benchmarks

The metrics of competitive advantage

Hospitality Sector Benchmark


 February 2011: 74.37%

October 2011: 75.91%

 

January 2012

75.42%

Average is not good enough - aspire for more!

Range of Scores 18% - 100% - inconsistent.

Better at Skills

Sector Pace Benchmark - 77.92%

Sector Training Benchmark - 78.91%

Our Experience Benchmarks consist of a variety of evolving metrics which allow us to compare individual units, brands or company performances against the sector, sub sector and appropriate competitive set. Developed with the evidence of over 1400 (and growing) "uninvited visits" this wide ranging sample provides an array of data sample groups. From fine dining to budget hotels, from fast food to 5* hotels and high street bars to B&B's Hospitality Benchmark is the starting point of our business Intelligence.

Allowing us to benchmark clients performance against the sector, the appropriate sub sector and competitive set.

Competitors are everywhere. Its not just the other coffee shop, pub, hotel, B&B or pizza restaurant down the road. Our eclectic benchmark provides the ultimate metric - the best of the best!

If you are not delivering experiences that eclipse your direct competitors what hope have you against the onslaught from other sources of escape, education, relaxation, socialisation and excitement all of which are striving to capture scare consumer disposable income. 

A Sector Lacking in Personality

Sector Welcome Benchmark

72.66%

Sector Warmth Benchmark

73.57%

Download our Introduction to our experience Benchmarking services 

CSB I Page Intro.pdf CSB I Page Intro.pdf
Size : 171.69 Kb
Type : pdf

 Download our report exploring the state of guest experiences in the hospitality industry.

Customer Experience Report Part 1.pdf Customer Experience Report Part 1.pdf
Size : 4047.221 Kb
Type : pdf

Experience Benchmarks

Drink Sector | Community Pubs | High Street | Destination Pubs | Food Sector | Casual Dining | Fast Food | Coffee + | Fine Dining | Gastro Pubs | Ancillary | Accommodation Sector | 5* Hotels | Budget | 3-4* Hotels | B&B's 

"The Customer Experience in the Hospitality Sector Part 2   Coming Soon 

Sector Experience Benchmarks 

  • Welcome
  • Warmth
  • Interest
  • Confidence
  • Personality
  • Pace
  • Training
  • Knowledge
  • Skills
  • Value for Money
  • Willingness to Recommend
  • Reflections
  • Recommendation Driver
  • Net Promoter Score