poor service sucks.......

Showing Tag: "marketing" (Show all posts)

Papering Over Cracks

Posted by David McHattie on Tuesday, October 23, 2012, In : Marketing 
Great marketing and clever advertising cannot paint over a poor experience

In fact it can make it worse.

Your marketing and advertising is designed to create demand - to offer a promise of something appealing.
But Beware.....
Don't set an expectation that you cannot deliver on.

Whenever you build high expectations through your web site, your advertising or any piece of PR or marketing ensure you do not establish expectations that you cannot live up to.


Why?

Because guest measure satisfaction as:

Th...


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Stuff the Olympics

Posted by David McHattie on Thursday, May 17, 2012, In : Marketing 

At your peril!

Visiting a hospitality business the other day it struck me how cynical and to be blunt - stupid, some people can be.

I overheard the host proudly declaring they have no time for the Olympics - believing there is no benefit or legacy heading their way - that  the costs were ludicrous - the ticket allocation flawed - there would be no legacy - that it was just a London thing.

They are not wrong - with such an attitude that they are only too happy to wield to any who will listen i ...


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13% are Sector Assassins!

Posted by David McHattie on Thursday, April 26, 2012, In : Customer Service 
Part 1 of the our NEW Research Report is available today and reveals the true state of "The Customer Experience in the Hospitality Industry":
Some of the headlines include:
  • The Hospitality Sector Benchmark is 75.42% - 14.58% below the 90% target level.
  • 13% of businesses act as sector assassins - creating “hospitality detractors”
  • 34% of all experiences diminish future sales!
  • 30% of businesses have competitive advantage within their grasp. 
  • Personality is the weakest performing area for the H...

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Tip toe into vouchers

Posted by David McHattie on Saturday, February 11, 2012, In : Marketing 
Standing at a concert one person soon realises they can see better by standing on their tip toes. In response the person behind stands on tip toes to be swiftly followed by everyone else, just to revert to the view they had to start with. Benefit over! For everyone!

Now think vouchers.....
The first discounter gains an initial advantage but soon their activity encourages competitors to do the same (they feel they have to) - the net effect is soon no competitive volume advantage for anyone just ...

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7 pointers that could prevent "corporate suits" losing £13k

Posted by David McHattie on Monday, February 6, 2012, In : Customer Service 

I wait and wait. People join the queue behind me. The team seem to be moving at a snails pace today - unusual I think - my coffee is usually delivered swiftly. People behind and in front of me in the queue are sighing, becoming agitated and frustrated. Watches are being glanced at. As I get closer I realise the girl serving is a trainee, on her own. Now, I have no issue with people learning on the job, but some guidance and support is key. As I look around mentally willing someone to come and...


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More Matthews PLEASE

Posted by Emma Mac on Thursday, January 12, 2012, In : Customer Service 

A grey post-Christmas day in my local town returning unwanted presents amidst other equally fed-up looking shoppers - my usual pick-me in these situations is a tall skinny latte to go ( always with a straw ) from Costa or Starbucks or Nero or Pret.


I happened on the new Costa in the Parkway - was immediately faced with quite a queue and felt even more deflated.Never one to let a queue come between me and a latte I took up my place and was immediately drawn to the cheery Matthew behind the cou...


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If Disney ran UK Immigration?

Posted by David McHattie on Friday, January 6, 2012, In : Marketing 

The simple answer is I wouldn't have waited for 45 minutes in a disorganised shambles of a queue, in a grotty area with nothing to do but concern myself whether I am standing in the right area to get out of this as quickly as possible. I also wouldn't be reading notices which try and convince me that the reason for the long queues is because we have tightened security by asking more questions - a notion blown out of the water when the only words shared (when I finally made it to the desk) wer...


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Discount Junkies Beware!

Posted by David McHattie on Sunday, December 11, 2011, In : Marketing 

Discounting is as insidious as a drug habit - if you are not careful.


When you are feeling low it's normal to seek a lift but choose the solution wisely - a shoulder to cry on or a wise head to talk to - not a line of cocaine that will eventually lead to addiction and ruination. I am told a drug provides a high - a short-term solution, but how long before you seek it out again? How long before the time between each high diminishes and you become an addict, a junkie with a drug problem?


Time...


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