Let me introduce the genius of Maslow's Hierarchy of Needs

In simple terms Maslow identified 5 levels of human needs - the ladder we all try to climb despite the many challenges cast in our way:

1. Basic Needs - air, food, drink, shelter, warmth, sleep and yes sex.
2. Safety Needs - protection, order, law, limits, stability
3. Emotional Needs - family, affection, relationships
4. Esteem Needs - achievement, status, responsibility, reputation
5. Self Actualisation - personal growth and fulfillment

That thi...

Hospitality Sector Benchmark rises to 75.42%

Hospitality businesses are in the business of delivering experiences, they are not in the beer, bed, burger or pizza business, these just happen to be products they offer. It is the emotional connection that is made with guests that causes them to become fans and provides competitive advantage. Delivering food, drink and / or accommodation to the standards demanded by guests in a clean and safe environment are simply minimum requirements.

Our rese...