Let me introduce the genius of Maslow's Hierarchy of Needs

In simple terms Maslow identified 5 levels of human needs - the ladder we all try to climb despite the many challenges cast in our way:

1. Basic Needs - air, food, drink, shelter, warmth, sleep and yes sex.
2. Safety Needs - protection, order, law, limits, stability
3. Emotional Needs - family, affection, relationships
4. Esteem Needs - achievement, status, responsibility, reputation
5. Self Actualisation - personal growth and fulfillment

That thi...

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Don't let the same happen to you or your business
To all those organisations who have no social media strategy, are not embracing Facebook, twitter, You tube, LinkedIn or blogs or are, but think it's another channel on which they can simply pump out company or product propaganda - think again.

 Just because I am old (or so my kids tell me) it does not mean I cannot embrace change. Not because I am an early adopter, rather .... some things are just no-brainers!

 Blockbuster and Kodak missed what ...
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