poor service sucks.......

Showing Tag: "discounting" (Show all posts)

Tip toe into vouchers

Posted by David McHattie on Saturday, February 11, 2012, In : Marketing 
Standing at a concert one person soon realises they can see better by standing on their tip toes. In response the person behind stands on tip toes to be swiftly followed by everyone else, just to revert to the view they had to start with. Benefit over! For everyone!

Now think vouchers.....
The first discounter gains an initial advantage but soon their activity encourages competitors to do the same (they feel they have to) - the net effect is soon no competitive volume advantage for anyone just ...

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Discount Junkies Beware!

Posted by David McHattie on Sunday, December 11, 2011, In : Marketing 

Discounting is as insidious as a drug habit - if you are not careful.


When you are feeling low it's normal to seek a lift but choose the solution wisely - a shoulder to cry on or a wise head to talk to - not a line of cocaine that will eventually lead to addiction and ruination. I am told a drug provides a high - a short-term solution, but how long before you seek it out again? How long before the time between each high diminishes and you become an addict, a junkie with a drug problem?


Time...


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