poor service sucks.......

Do your guests leave with a burning desire to return?

February 14, 2012
As I walk up the path, I am spotted and she's there opening the door - the biggest smile and open welcoming demeanour.
Tea, coffee, a beer or a glass of wine? The offers start to flow even before I am settled into an extremely comfy chair.
The fire is roaring, the kitchen is a hive of activity and ohhh the smells. No menu necessary I am having the usual - the days special.
The aroma of freshly baked bread and scones is driving me wild, the stove is laden with pots of fresh veg, unctuous sauces and jus' while the crackling is crisping up nicely in the oven.
It becomes apparent that if I leave less than a stone heavier than when I arrived I will be doing well. What the hell, life's too short to miss out and I have no desire to pour cold water on the warmth and hospitality I am offered at every turn.
Sadly my repose is over - time to leave to get back to the real world and as I embrace the fond farewells I reflect…. What a soul enhancing experience; chat, warmth, amazing food and treated like a king. Walking down the path I am already thinking about the next visit - got to do that more often - I will be back very soon!
That's how I always felt having visited my Gran's house! 
Did you think that was a restaurant review - were you waiting for the name? 

My Gran's House has always been my reference point as an operator, a lesson in how to stimulate positive emotions and fill your guests with a burning desire to return and tell their friends. Do you have a vision for the service your guests will enjoy?
 

Tip toe into vouchers

February 11, 2012
Standing at a concert one person soon realises they can see better by standing on their tip toes. In response the person behind stands on tip toes to be swiftly followed by everyone else, just to revert to the view they had to start with. Benefit over! For everyone!

Now think vouchers.....
The first discounter gains an initial advantage but soon their activity encourages competitors to do the same (they feel they have to) - the net effect is soon no competitive volume advantage for anyone just ...

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7 pointers that could prevent "corporate suits" losing £13k

February 6, 2012

I wait and wait. People join the queue behind me. The team seem to be moving at a snails pace today - unusual I think - my coffee is usually delivered swiftly. People behind and in front of me in the queue are sighing, becoming agitated and frustrated. Watches are being glanced at. As I get closer I realise the girl serving is a trainee, on her own. Now, I have no issue with people learning on the job, but some guidance and support is key. As I look around mentally willing someone to come and...


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Mall à la tête

January 25, 2012

A recent visit to a Mall offered an instructive "ugly experience" that illustrated the type of experience that could give any owner a headache. 

'Oh great no queue' I thought so I approached the counter - no welcome or hello-how-are-you.  The lady serving at the counter had her back to me and was engaged in a discussion with another team member who was facing me but he said not a thing. I was obviously invisible. They continued their little chat despite the fact I was less than 5ft away and st...

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More Matthews PLEASE

January 12, 2012

A grey post-Christmas day in my local town returning unwanted presents amidst other equally fed-up looking shoppers - my usual pick-me in these situations is a tall skinny latte to go ( always with a straw ) from Costa or Starbucks or Nero or Pret.


I happened on the new Costa in the Parkway - was immediately faced with quite a queue and felt even more deflated.Never one to let a queue come between me and a latte I took up my place and was immediately drawn to the cheery Matthew behind the cou...


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Warning - Dinosaurs become extinct

January 12, 2012
Don't let the same happen to you or your business
To all those organisations who have no social media strategy, are not embracing Facebook, twitter, You tube, LinkedIn or blogs or are, but think it's another channel on which they can simply pump out company or product propaganda - think again.

 Just because I am old (or so my kids tell me) it does not mean I cannot embrace change. Not because I am an early adopter, rather .... some things are just no-brainers!


 Blockbuster and Kodak missed what ...

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If Disney ran UK Immigration?

January 6, 2012

The simple answer is I wouldn't have waited for 45 minutes in a disorganised shambles of a queue, in a grotty area with nothing to do but concern myself whether I am standing in the right area to get out of this as quickly as possible. I also wouldn't be reading notices which try and convince me that the reason for the long queues is because we have tightened security by asking more questions - a notion blown out of the water when the only words shared (when I finally made it to the desk) wer...


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Discount Junkies Beware!

December 11, 2011

Discounting is as insidious as a drug habit - if you are not careful.


When you are feeling low it's normal to seek a lift but choose the solution wisely - a shoulder to cry on or a wise head to talk to - not a line of cocaine that will eventually lead to addiction and ruination. I am told a drug provides a high - a short-term solution, but how long before you seek it out again? How long before the time between each high diminishes and you become an addict, a junkie with a drug problem?


Time...


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Trip Advisor - the dichotomy?

December 1, 2011

Any operator - particularly anyone who has been in the industry for any time will appreciate customers come in all shapes and sizes. Some are easily pleased some see themselves as budding Jay Rayner's - and everything in between. It has always been thus.

But social media has changed the rules or the dimensions of the playing field if not the game itself.

There are some home truths that should be remembered in the midst of all the furore:

  • Customers try places - they will have a view - they will...


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Upselling is a GIFT!

September 6, 2011
.....it enriches the customer experience and meets their inner motivations for deciding to sample your services in the first place.

We do not sell a commodity. I can buy a Budweiser for 61p at Asda or a Sirloin steak at Tesco for £4.07 - they do commodities very well. 

We sell experiences and that’s why guests choose our industry. We satisfy human, emotional needs - to relax, to socialise and to explore.  

Upselling is a critical component of fulfilling that obligation! Every team member shou...

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